Saturday, June 13, 2009

Whale Song

An Australian telecommunications company, namely Optus, prepared a commercial about communication. This time the theme was communication with whales. A song was composed by Bruce Heald for the love of whales and humans.

The music was performed by a chamber music orchestra on a barge to serenade for the whales as they migrate along the coast of Queensland. This performance was filmed by director David Denneen.

"The television ad and online campaign is inspired by Humpback Acoustic Research Collaboration, a collaborative project between researchers at the Scripps Institution of Oceanography (SIO), the Woods Hole Oceanographic Institution (WHOI), Australia’s Defence Science and Technology Organization (DSTO), and the University of Queensland (UQ).

The campaign is online at, providing an opportunity to interact with a virtual humpback whale, information on the science and music behind the commercial, nterviews with key staff from the project, a screen saver and ringtones (piano soundtrack and whale sounds)."

Enjoy it:

*Keep Tuned~Consti Reports*

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